About Broker
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Our History

We were founded in 2013 to help brokers streamline sales and break new ground in today’s ever-changing, deregulated energy market.

Our company started with a revolutionary network connecting North America’s top energy suppliers and its finest brokers. We then added our world-class support team and our state-of-the-art proprietary software that allows brokers to instantly access pricing and gain the backing of skilled industry experts, allowing them to close deals faster and easier than ever before.

Today, as an independent, well-capitalized company, BOX is all about empowering you to do the things you do best, while we take care of the rest. We connect consumers, brokers, and referral partners so that they can each benefit from streamlined, efficient, deregulated energy.

Our Mission

Our mission is simple: we want to provide unbiased access, pricing, and support to anyone with an energy need, be it a consumer, broker, consultant, referral partner, or supplier.

For commercial energy customers, BOX offers access to the largest and most experienced broker and consultant network in the country. We connect customers to professional, specialized energy brokers who will help satisfy energy needs with the industry’s best prices. With over 10,000 customers served across every market and industry, we know how to help each specific industry and market like no one else.

For electricity and gas brokers, BOX delivers unparalleled advantages through instant access to our 90+ supplier relationships in all deregulated markets and our world-class personalized business support.

When a broker needs money, information, or connections, we take care of them. We enable brokers and consultants to spend more time focusing on customers and less time worrying about business administration and finance.

Referral partners can benefit from BOX through our robust referral program. It’s easy to provide an existing customer base, business colleagues, and associates with up-to-date energy pricing with BOX as a partner. You just make the introduction and we’ll do all the work in helping your referral satisfy their energy needs. You collect residual income for as long as the customer uses the energy. You’ll also earn residual income on referrals made by your referrals!


BOX was established by seasoned industry professionals, with over 50 years of combined industry experience, who understand the opportunities and challenges of today’s deregulated energy environment.

Arthur Gruen

Chief Executive Officer

Arthur was the CFO and a Member of Hudson Energy, the commercial division of Just Energy, playing a key role in its acquisition by Just Energy in 2010. Arthur is a CPA having held roles with PricewaterhouseCoopers LLP, and Marks Paneth LLP, prior to joining Hudson.

Benji Coomer

Vice President

Benji was the Director of Channel Partner Managers at AP Gas & Electric for 3 years, as well as a Senior Manager at First Choice Power prior to its acquisition by Direct Energy for 7 years. Benji is an expert in establishing and expanding indirect sales channels for retail energy.

Lauren Bailey

Director of Sales

Lauren has been a key player at BOX since its inception, having held numerous roles in Account Management and Business Development. Lauren possesses exceptional talent in developing growth sales strategies, achieving financial targets, and building relationships.

Raphi Levine

Chief Technology Officer

Raphi has more than 20 years of experience building, leading and supporting Technology Teams including at Hudson, Just and Major Energy. His vast experience in technology and software development continues to allow BOX be an industry leader in energy software.

Jason Bear

Director of Operations

Jason brings a big-picture view to BOX, focusing on mid- and back-office operational improvements and efficiencies. Jason has decades of experience in various segments of the energy industry including 17 years with large national suppliers such as Direct Energy, Hudson Energy, and North American Power.

Meet Our Team

Our experience in the industry and our unparalleled knowledge of all deregulated markets allows us to provide solutions to even the toughest challenges