In Direct Energy’s latest Energy Market Update, they look at the summer energy forecasts and how it could affect electricity demand.

According to their data, areas in the eastern 2/3 of The United States can expect “enhanced” summer heatwaves, which will drive electricity usage. Their findings are based on current drought conditions.

What do summer energy forecasts mean for energy brokers?

Increased demand can drive up rates, so brokers should close deals in these areas while rates are more competitive.

Check out the full video here or watch below: