Marketing has undoubtedly gone digital in the past decade. While traditional marketing still has its place, your online presence has become incredibly important to growing your business. Attracting traffic to your website is one of the best ways to get your name out there as an energy broker, but how can you make sure your website appears when potential customers search for more information about energy brokers and the deregulated energy market? We wanted to share some of the best, easiest tips for attracting traffic in an ethical manner, so check out the list below and see what else you can be doing for your website.
1. Get Better Content
There’s no substitute for great content. Putting in the time and effort to create outstanding content will always pay off in the long run, naturally attracting more traffic to your website. Don’t settle for drab, boring content that underwhelms the reader. Good content provides something of use to the reader and makes them come back looking for more.
2. Use Social Media
So how do you spread that content around? It’ll be a lot easier if you properly use your social media accounts. You can share your blog posts with people who follow you on social media, but may not regularly check out your blog. Also, interact with your followers. Pose questions and promptly answer any questions that your followers may throw at you.
3. Guest Blogging
This one goes both ways. Try securing a guest blogging post on other blogs, but also reach out and offer people the chance to guest blog on your own site. They’ll share the links, just as you would, and attract more readers to your site. Just be careful that the blogs you write and allow on your website are high quality.
4. Use LinkedIn
Posting content to LinkedIn regularly can help boost traffic to your website, as well as position you as a leader in your industry. Regular, thoughtful posts will reach a huge audience that you may not be tapping through your more traditional social media.
5. Make Sure Your Site Is Up To Speed
People are used to clicking on a link and being able to follow it quickly and without any hassle. Your website needs to be responsive and fast if you want them to return. Your website is an extension of your business, and it doesn’t say anything good if it’s slow and unresponsive.
6. Don’t Neglect The Comments
Chances are you probably follow a few blogs in your own industry, but are you commenting on those blogs? You might not see an immediate boost in your website traffic, but regularly leaving insightful comments will get your name out there, and eventually drive up traffic.
If you’re looking to grow your energy brokerage, and want to learn more about the best ways to do it, then contact Brokerage Online Exchange today. Helping energy brokers is our mission, and we’d love to show you what we can do for your brokerage.