Making a good first impression on a customer is incredibly important, but it’s often something that we take for granted. Most of the time, no one really thinks they’re making a bad first impression while it’s happening. You may think that showing a prospect your services and the numbers behind your business is all that matters, but it’s often that first impression that determines whether or not you make a sale.
At BOX, we want to help your energy brokerage become even more successful, so we’ve compiled a list of different things you can focus on to make the best first impression with a new prospect.
Dress To Impress
This doesn’t mean you have to wear a suit to work every day, but if you know you’re meeting with a prospective customer, then you should definitely look like you mean business. It takes just five seconds for someone to develop a first impression when you walk through the door, so it’s in your best interest to make your clothes do some of the talking during those precious first seconds. You don’t want to have to spend the entire meeting fighting a perception that occurred in the first few seconds.
Attitude Is Everything
It may be a bit weird to analyze your own verbal and nonverbal communication, but once you do, you may find that you’re giving off a vibe that isn’t at all what you want. Things like your initial smile, handshake, and clarity of speech are all being analyzed by your new prospect, even if they don’t realize they’re doing it. Also, you should be doing the same thing to your customer. Do they seem like they’re ready to get down to business immediately, or are they a little chattier than you anticipated? Really analyze what your customer is saying, and you can use that to direct the flow of conversation in a natural way, instead of forcing something that just isn’t there.
Do Your Homework
This means knowing what your new prospect’s needs are, and being able to clearly articulate how you can help them. You know they need an energy broker to help them get the best price, but do they know that? Deregulation is still new in many areas, and you need to be able to tell them exactly what your energy brokerage provides them with.
First impressions certainly are important, but do you have the right tools to help you win over a new prospect after that first impression? At BOX, we want to make sure you have the best prices possible, and that’s why we’ve created EnergyEngine—the world’s most sophisticated point-of-sale, contract sourcing, management, and compliance tool. With EnergyEngine, you’ll have access to better prices, lucrative commission plans, quicker contracts, and a larger network of suppliers than you do alone.
Our premier status relationship with suppliers means that we can access lower rates, better products, faster quote turnaround, and dedicated support. So let us take care of the administrative details so you can focus on getting the best prices for you customers. If you’d like to hear more about how we can help your energy brokerage, contact Brokerage Online Exchange today.