It’s no secret that every business wants to stand out from the crowd. The more familiar customers are with your brand, the more they’ll trust in your services. Name recognition is incredibly important for a business looking to pick up new clients. Most people do have an online presence for their business, but not everyone really knows what they’re doing when it comes to marketing their business and reaching potential customers. We’ve put together some of the best and most innovative ways for you to grow your brand online.

Don’t Ignore Social Media

This should go without saying, but some people still persist in thinking that social media is just for catching up with friends and sharing photos of their last vacation. But let’s say that you’re up-to-date with social media and you’ve got several accounts for your business. Are you really using them? So many companies have Facebook or Twitter accounts that languish unused and unloved. Even having a significant amount of followers really doesn’t mean you’re getting the most out of social media. Interaction is the only way you’re going to get your message across and make people take notice. If someone tweets at your business—respond! Make it serious, make it funny, or maybe a bit of both, but you should be posting and interacting with your followers and friends on a regular basis.

Change Things Up

Social media isn’t just Twitter, Facebook, and LinkedIn, however. If you already have a good amount of followers on those sites, try reaching them with different apps like Periscope or even Instagram. Periscope is an app that lets you broadcast live video to the world, and you can easily use this to your advantage. You’re an expert on getting your customers the best prices on energy; so let everyone know that via Periscope. Give a lecture, answer followers’ questions, and generally make yourself and your business known. Putting a human face and voice on what was just another Twitter account can really make a difference in promoting your brand.

Become A Guest Author

You should probably already have your own blog that you update regularly, but why not take a look at becoming a guest author on another blog in your field? Not only do you get to flex your intellectual muscles and show the depth of your knowledge on a subject, you’ll also get more traffic, more links, and introduce your name to a larger audience.

You can also take a look at authoring a beginners’ guide in your field. Thoroughly explaining how to get started in your field positions you as an expert, and again, you’ll be getting more links and web traffic.

If you’re doing your best marketing your business online, but still think you could use a bump, get in touch with BOX today. We’ve built our proprietary EnergyEngine platform specifically to help out energy brokerages like yours. If you’d like to hear more, contact Brokerage Online Exchange and see what we can do for you.