How To Market Your Energy Management Services To Existing Clients
Marketing your energy management services and standing out from the competition is sometimes easier said than done. You’d love to think that your energy brokerage is a clear favorite, no matter what the situation, but there are always going to be times when you lose out on a contract that you thought for sure you’d close. It’s not the end of the world, but it’s not exactly ideal, either.
You Don’t Need to be an Energy Expert to Join Our Affiliate Program
Standing apart requires a smart marketing strategy, cutting-edge technology, and maybe a little something extra that the competition doesn’t offer. We’ll talk about the technology in a minute, but at BOX we believe what will help you stand out is your energy management services.
You can work hard getting your client the best price on energy possible, but unless they have a strategy for how they use and conserve energy, then that price isn’t going to matter very much. It doesn’t matter how low the price is, if the business is wasting energy when they operate.
When you talk to your clients about your energy management services, tell them exactly how they’ll save, and remind them of all the reasons they need an energy management plan. Rising energy bills, tough economic conditions, and environmental pressures mean that every business should have an energy management plan, but most simply don’t know where to start. When you market your services to your client, present your brokerage as the answer to all their questions. You already provide them with the energy they need, why not let you help them manage their usage and reduce their overall costs during the procurement process?
Marketing Your Energy Management Services
Pitching your energy management services to current clients is a win-win. If they take you up on the offer, you bring in a new revenue stream, while increasing customer loyalty and satisfaction by saving them money.
So what’s the best way to go about doing all this? At BOX, we want to help your brokerage bring something extra to the table. That’s why we’ve created My Service Cloud (MSC)— the world’s most sophisticated point-of-sale, contract sourcing, management, and compliance software. With MSC and our energy management tools, you can feel confident in offering energy management services, with the help of BOX’s suppliers, to your customers during the procurement process.
How Do I Sign Up with BOX?
It’s easy! You can enroll online today. Once you enroll, we will review your application and set you up with everything you need to know to succeed. Next thing you know, you’ll be out selling energy and making big commissions.
About Broker Online Exchange
Broker Online Exchange (BOX) is the largest and most flexible retail energy network in North America. We satisfy the needs of commercial customers, energy brokers, and affiliates by providing direct access to North America’s top suppliers, markets, personalized support and payment plans.
For commercial energy customers, BOX offers access to the largest and most experienced broker network in the country. We connect customers to professional, specialized energy brokers will help satisfy your energy needs with the industry’s best prices. With over 45,000 accounts served across every market and industry, we know how to help each customers’ specific industry and market combination like no one else.