Energy brokering is a relatively new field, and there aren’t as many tried and true best practices as there are in other industries. Customer knowledge about your business may be low, and convincing a customer that they need your service might not be as easy because of the lack of familiarity with what your business provides. We’ve put together some sales tips for you and your sales team.
Transparency
Energy deregulation is still new in many areas, and there’s always resistance, and sometimes suspicion, when a big change like this comes around. Customers may be apprehensive at first, questioning why they need a middleman to help them get the best price for their energy needs. Keeping lines of communication open, and staying transparent about your role and the regulations of the energy industry will go a long way with customers. Your odds of making a sale increase quite a bit if the customer understands why they need you and what they are getting from your services.
Stay Proactive
A smart way to make sure you’re consistently making sales is to stay on top of your current customers’ renewal dates. Coming to your current customer with an up-to-date, competitively priced renewal offer makes it easy for them to keep working with you. Make sure you’re putting as much effort into keeping your current customers as you are looking for new ones.
Choice Is Key
One of the best ways to put the odds in your favor is simply knowing you have the best offerings, and making sure your customer knows it, too. If a customer doesn’t believe you’ve got the most competitive pricing, they may decide to shop around on their own. So how can you be positive you’re offering the most up-to-date and competitive prices? At BOX, you’re in good hands with our proprietary, state-of-the-art EnergyEngine platform. EnergyEngine provides you with the most recent prices, and offers a streamlined way to retrieve, compare, and present current rates to potential customers. With EnergyEngine you can easily give your customers the quotes and comparisons they are looking for.
EnergyEngine gives you the tools you need to stay on top of changes in regulations, and provides a turnkey solution if there is a change. Your customers can trust that you’re taking care of everything, and building that trust is key to making a sale and keeping those customers. You’ll also gain access to suppliers and markets that you never thought possible. Our premier status relationship with suppliers means that we can access lower rates, better products, faster quote turnaround, and dedicated support. With access to these suppliers, you and your customers can be confident that you’re getting them the very best price.
If this sounds like something you might be interested in, contact Brokerage Online Exchange today, and find out how EnergyEngine and the professionals at BOX can help your energy brokerage.
