As an energy consultant, you should always be on the lookout for new clients, but that doesn’t mean you’re always finding them.
The deregulated energy market is new to many areas, and many businesses simply don’t realize that they can use your services to find the best energy prices for their company.
So finding clients may not be quite as easy as you’d imagine, and that’s why we’ve put together some of the simplest and most efficient ways to find new energy clients in your market.
Take a look at these tactics and see which ones you might need to try.
Understand Your Target Energy Consumer
One of the most important ways to grow your energy consulting business is simply by figuring out your ideal customer.
You probably already have an idea of the perfect business you’d like to bring in as a client, but why not get that down on paper? Find out everything you need to know about potential customers, and understand their basic needs and requirements.
It’s much easier to decide which businesses to target when you’ve determined a set of criteria they should meet.
1. Get Your Name Out There
Take full advantage of marketing opportunities that are available to you.
Many energy consultants are turning to the internet for marketing, but if you’re working in a specific area, it may pay off to use some old-fashioned print or television ads.
Simply getting your name out there and making your brand recognizable are a big part of gaining a customer’s trust. People are much more likely to purchase from a brand they recognize.
Planning out a real strategy for your marketing campaigns will do wonders for finding new clients.
2. Embrace the Cold Call
Don’t fear the cold call. It’s everyone’s least favorite tactic for finding new leads, but the cold call can be effective if you do it right.
Do your homework before you call, and you’ll turn the cold call into an efficient means for finding new energy clients.
Sure, you’re going to get a lot of rejection—that happens to everyone—but if you go into it with a good attitude, you may be surprised at what you can accomplish just by picking up the phone.
3. Streamline Your Energy Consulting Business with Partners
There are so many administrative tasks as an energy consultant that most people don’t want to go in alone.
Finding a strategic partner will help you streamline your business and reduce your administrative paperwork.
The aim is to help energy consultants get back to what they do best: sell energy.