The most common question we receive from new energy brokers is, “How do I find more clients?” And this is a pretty reasonable question. After all, without new clients, you won’t be able to grow your business or pay your bills.
But finding a steady pipeline of clients takes time, consistent networking, and a lot of following up. And you’ll likely have to experiment with a lot of different strategies to find the one that works for you.
That being said, here are five ideas to help you get started:
1. Leverage your existing network
This is the first place we recommend you start. Why? Because your existing network already knows, likes, and trusts you.
As an energy broker, you need to be seen as a trusted resource and your clients need to believe that you have their best interests in mind. It’s easier to convince someone you already know to do business with you than a complete stranger.
So think about any business relationships you have built over the years. Could any of them benefit by saving money on their monthly energy bill? Reach out to those people first.
2. Cold calling
No one looks forward to cold calling but it’s a necessary evil, especially when you’re just getting your business off the ground. And by doing your homework first, you will know that you’re adding value, not just being a nuisance.
LinkedIn is a great way to start making connections with people before you contact them. It’s a great way to continue growing your network and meeting other professionals that might need your services.
3. Build relationships and follow up
The reality of sales is that most people you meet will not be ready to do business with you the first time you talk to them. This is why it’s essential to follow up.
When you consistently follow up, show interest in their business, and look for ways to help, you’ll start to build a relationship with that person. In time, if they are ready to re-evaluate their energy contract they will be more likely to reach out to you first.
4. Ask your existing clients for referrals
Referrals are a pretty well-known way to generate new business. But most people don’t actively ask for referrals. Instead, they just wait and hope that their clients will refer new business to them.
But the reality is, most of your clients are busy and simply don’t think about it. So instead of waiting, look for clients you’ve been successfully working with for a while and send them a brief email asking for a referral.
5. Partner with BOX
Partnering with Broker Online Exchange is a good move for all energy brokers, whether you’re a seasoned pro or a brand-new broker. We give you instant access to top suppliers and all deregulated markets in the country.
And if you are a new broker, you can access our licensing and begin working in new markets right away. Plus, we provide back office support and technology to streamline your process. That way you can spend your time working with clients, not managing paperwork.
Get in touch to find out how BOX can help you grow your energy business.